BRAND // STRATEGY // ENVIRONMENTAL // WEB DESIGN
The Toledo Museum of Art Rebrand
In 2023, The Toledo Museum of Art rebranded for the first time in over 25 years— no small feat for the size, scope, and scale of the institution. Nearly as exciting as being heavily involved in the campus-wide rebrand project, I now have the joy of carrying out the brand ethos and visuals across a plethora of media and applications for years to come.
For a more in-depth look at the rebrand process from start to finish, check out this Brand New podcast episode I was lucky enough to gab on with other project collaborators:
Partners: Scorpion Rose Studio, Semi:Formal Studio
Even after wrapping a proverbial bow on the rebrand, the mighty task fell to TMA’s small but nimble design team to implement it thoughtfully and strategically over the coming months and years. This small selection of brand artifacts represents a dense network of the evolution of the new TMA brand since launch. With visuals so based in a 3-dimensional space, it’s a fun challenge to try to keep the brand fresh and agile on digital and printed applications.
